Bachelor of Multimedia Communication - Social Media

Social media, also known as social networking, is an integral part of modern life, playing a central role in how we communicate, share information, and interact with each other. It has revolutionized the way we communicate and interact. It creates constant connections, fosters social and political engagement, and opens opportunities for collaboration and innovation. However, it also raises issues of privacy, information security, and negative impacts on mental health. With studies in society, culture, and industry, along with the ability to analyze new and emerging media, Social Media students at Swinburne Vietnam will be fully equipped to be ready for the next innovations in this ever-evolving field. The quality of Swinburne University of Technology 's (Australia) Social Media Communication program has been affirmed in many prestigious education rankings. In the QS Rankings 2025, Swinburne University of Technology's (Australia) Multimedia Communication program is among the Top 250 best programs in its subject area. Students majoring in Social Media will study and learn about multimedia communication in general and social media in particular in the era of Industry 4.0. Through a collaboration between Swinburne University of Technology (Australia) and Adobe, Social Media students have the opportunity to benefit from digital technology. Even in their first year, students learn fundamental theories and use creative tools such as Photoshop, Adobe Premiere, and Adobe Lightroom to produce high-quality marketing content. One of the advantages of being a Swinburne Vietnam student is the wide range of job opportunities thanks to early experience. Currently, Swinburne Vietnam alumni are interning or working in the media field at large companies such as Le Bros, T&A Ogily, VnExpress, VTV, VCCorp, etc. This is possible because students gain practical experience directly related to businesses during their studies.

Applicants must have completed high school in 2026 or earlier with a Grade 12 GPA of at least 7.0. Applicants must have an English grade of at least 7.0 in Grade 12. Those with lower scores can apply but must undergo an additional interview to assess their competencies.