BSB60520 Advanced Diploma of Marketing and Communication

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Entry to this qualification is limited to those who:Have completed BSB50620 Diploma of Marketing and CommunicationHave completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; andBSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent orHave four years equivalent full-time relevant work experience.Students wishing to study this qualification at SBTA must also demonstrate the following requirements: Must be minimum of 18 years of ageHave satisfactorily completed Australian Year 12 or overseas equivalent school qualifications