Bachelor of Business Administration in Marketing - Sales Force Effectiveness

Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace. Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include Consumer Insights, Digital Marketing, Retailing and Sales Force Effectiveness. Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.

Your application must include all official and original academic records from any secondary school you have ever attended.If you are attending a secondary school curriculum that is four years, Temple University reviews grades nine through 11 as well as your current progress in 12th grade (term/quarter/semester/predicted) or your final transcript if you completed secondary school. If you are attending a secondary school curriculum that is only three years, we strongly recommend you submit the final year of your primary school as well.If you are admitted to Temple and you have submitted your enrollment deposit, you must have your secondary school send your final transcript or proof of graduation to Temple.Need help determining what satisfies proof of graduation Please contact the International Admissions office