The School of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Our program offers a curriculum that introduces students to the broad framework of mass communication, emphasizing what is common and fundamental to advertising, digital media, electronic media, journalism and public relations.The mission of the School of Journalism and Mass Communication is to pursue excellence. Our programs strive to cultivate strong professional, research, theoretical, critical and ethical skills in a diverse and engaging environment that prepares students to be socially responsible media professionals, scholars and citizens. Students may earn a Bachelor of Arts in Mass Communication or a Bachelor of Science degree with a major in Advertising , Digital Media Innovation , Electronic Media , Journalism , or Public Relations.Students may gain experience by working in student media, such as the University Star, KTSW 89.9 FM, Bobcat Update, Live Oak Studio Production, Bobcat Promotions, and through internships outside the school. They also have the opportunity to participate in intercollegiate competitions through organizations such as the American Advertising Federation, Public Relations Society of America, Texas Intercollegiate Press Association, College Broadcasters, Inc, and the Society of Professional Journalists.The Mass Communication (B.A.) program offers students the opportunity to acquire a broad, flexible education aimed at a comprehensive understanding of the changing dynamics of mass communication in society. Whether it's telling a story through multiple platforms, building a personal brand, or engaging in research, the major helps prepare students to reach across the various communication disciplines for new insight, skills, forms of expression, and expanding employment opportunities in mass media.
