Master of Business - Advertising

Demand for business and marketing professionals with advertising expertise is rapidly growing. The advertising industry has changed significantly over the past two decades — in industry structure, media channels, technology and consumer empowerment. Media dominates the industry, rather than creative companies. Professionals require skills in strategic media buying and planning, marketing and advertising program evaluation, and in emerging areas of specialisation such as social media management. This field allows professionals to develop the skills and strategic perspective needed to be successful in this global industry.

2-year degree (32 units of study)To be eligible to complete the degree in 2 years full-time (only available as full-time study), you'll need:a bachelor's degree (or equivalent) in any discipline, ora Graduate Certificate in Business from UQ (or equivalent).You must have a grade point average (GPA) of 4.5 on a 7-point scale in your previous qualification.1.5-year degree (24 units of study)If you have relevant prior learning or experience, you can reduce the number of courses you need to complete and graduate in less time.To be eligible to complete the degree in 1.5 years full-time (only available as full-time study), you'll need:a bachelor's degree (or equivalent) in a relevant discipline (see below)You must have a grade point average (GPA) of 4.5 on a 7-point scale in your previous qualification.Relevant disciplines for previous qualificationsRelevant disciplines include accounting, advertising (business degree related only), business, business administration, business information systems, commercialisation (business degree related only), economics, entrepreneurship, finance, human resources, international business, international hotel and tourism management (UQ BIHTM or BTHEM and Griffith University BITHM degrees permitted, others considered on a case by case basis), management, marketing, strategy and sustainability (business degree related only).