Bachelor of Business majoring in Public Relations

If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you. Public relations professionals work closely with organisations in the business, government and community sectors, and act as a crucial link with its key stakeholders. They plan and implement strategic communication campaigns that seek to influence people’s attitudes and opinions about a specific issue or company, or encourage them to change their behaviour in real life. A big part of the job involves staying in touch with journalists and other influencers to promote positive news stories about their organisation, and manage any media publicity. They also advise senior managers on how best to respond to an emerging communication issue or crisis.

The University of Waikato sets standards for English language proficiency for admission to the University for applicants whose first language is not English or te reo Māori. All international applicants, as well as New Zealand and Australian permanent visa holders, are required to provide satisfactory evidence of their proficiency in English.Applicants must achieve a minimum of 6 points taken from three subjects, achieving a minimum grade of C in at least one subject. Points calculated as follows: A = 5, B = 4, C = 3, D = 2, E = 1. AS Level grades are not included. To meet the English language requirements, you are required to obtain an E (pass) grade in an approved English-intensive GCE A-Level subjectsInternational Baccalaureate (taken in NZ or overseas) - Completed International Baccalaureate (IB) Diploma with a minimum of 24 points.