Bachelor of Business Administration - Marketing (4 Years)

Business and Administration explores the concepts, techniques, and challenges involved in helping organizations achieve their objectives.

The world is changing, the demands of employers are evolving and challenges that were once local are now global. Recognizing change, adapting to it and being ready for it, are the hallmarks of good business leadership. At The University of Winnipeg, business education means getting ready for the future by helping students develop solid fundamental skills along with flexible abilities to face the future with confidence.

This program leads to a Bachelor of Business and Administration degree (3-year or 4-year).

The 4-year BBA prepares students for managerial work and for further study in business and administration such as an MBA or other graduate degree program. The 4-year degree is equivalent to a Bachelor of Commerce or Bachelor of Management at other Canadian universities. You may opt to follow the general stream or choose one of the subject specific concentrations: Accounting, Co-operative Enterprises, Human Resource Management, International Business, Marketing, or Operations and Supply Chain Management.