From social media to digital marketing, digital communication has become a cornerstone of effective public relations strategies. The University of Alabama’s online Bachelor of Arts in Communication & Information Sciences (BACIS) with a major in Public Relations and a concentration in Digital Communication equips students with the skills necessary for creating persuasive messaging across digital platforms to build awareness, interaction and engagement with stakeholders.Learn from faculty with decades of professional and research expertise in public relations and digital communication. The curriculum will give you an understanding of the social and digital media landscape and its evolving role in advertising and public relations. You’ll learn how to conduct research to measure program needs, develop objectives and focused strategies, implement state-of-the-art tactics and identify and measure campaign success. The online coursework lets you build a strong foundation for your public relations career from a premier university, wherever you are.The Public Relations major with a concentration in Digital Communication program consists of 120 credit hours.

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Bachelor of Arts in Communication and Information Sciences in Public Relations with a concentration in Digital Communication

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