Learn how to strategically manage communication across digital platforms with the Master of Arts in Advertising & Public Relations program with a concentration in Digital Communication. Designed for recent undergraduates and entry-level professionals, you will gain the skills needed to create persuasive messages across digital platforms that build awareness, interaction and engagement with stakeholders.This degree program equips students to understand the theoretical approaches that guide the academic study of digital communication in advertising and public relations. Coursework focuses on strategy and analytics, digital communication, advanced digital marketing and more, preparing you for a successful career in the growing world of digital media.

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Master of Arts (MA) in Advertising and Public Relations, concentration in Digital Communication

At University of Alabama

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