Bachelor of Science in Business Administration - Marketing: Sales Emphasis

Learning Outcomes:Apply fundamental marketing principles and effectively implement the marketing mix to develop and execute marketing strategies.Design and execute market research studies to collect, analyze, and interpret data for informed decision-making.Synthesize multiple marketing concepts to develop cohesive and effective marketing strategies.Critically evaluate market-oriented information to identify trends, challenges, and opportunities for effective decision-making.Effectively communicate marketing insights and strategies through professional business communication.Develop innovative and creative solutions to address marketing challenges and drive business success.Recognize and apply ethical principles in marketing decision-making to ensure transparency and social responsibility.Develop and implement cohesive messaging strategies across digital and traditional media to enhance brand positioning and consumer engagement.Apply tactical marketing strategies to optimize pricing, customer acquisition, and retention.Design and implement adaptive marketing strategies for global markets while leveraging product innovation and competitive differentiation.

Unofficial secondary/high school transcripts may be used for the initial admission evaluation. Official transcripts or official exam results are required at the time of enrollment. If a transcript is not in English, a certified English translation must accompany the transcript. Strong applicants will have a minimum recalculated grade point average (GPA) of 3.0 over the course of their last three years of academic coursework. GPA recalculation takes place during admission review. Prior to enrollment, students must obtain a high school diploma, certificate, or GED.