Master of Business Administration - Marketing

Commanding the expertise to excel across industries, marketing professionals channel their creativity to engage customers and drive brand growth — shaping consumer perceptions, building trust, and fostering innovation through strategic communication.

When you pursue your Marketing MBA at UB, you gain the knowledge and skills necessary to impact organizational success by leading compelling campaigns, analyzing market trends, developing data-driven strategies, and delivering the analytical insights companies need to thrive in today’s competitive digital landscape.

Brand your success story
At UB, our MBA Marketing program prepares you to thrive in a diverse and dynamic field. As a Purple Knight, you’ll gain a competitive professional advantage with our:

Comprehensive curriculum: By blending MBA core classes with a Marketing concentration, you'll bridge your business knowledge with brand-building skills, positioning you to graduate as a well-rounded and sought-after specialist.
Expert faculty: At UB, our faculty brings diverse professional and scholarly experiences to the classroom — utilizing their marketing expertise to help steer your long-term success. Moreover, with an intimate student-to-faculty ratio and an average class size under 10, you will receive the 1-1 support you deserve on your MBA journey.
Hands-on learning opportunities: Ready to gain real-world experience before you even graduate Our MBA in Marketing concentration prioritizes your growth with hands-on internship opportunities. With strong organizational partnerships across the region and close proximity to Boston and New York City, you’ll have access to exciting possibilities to build your professional brand and expand your network.

Bachelor’s degree from an accredited university or recognized international institution Depending on your undergraduate background, you may be waived from up to 6 credits of preparatory business coursework. Prerequisite waivers are evaluated once your application is complete. Work experience should be demonstrated adequately in a Resume or CV with references to be submitted during the admissions process. All non-native English applicants are required to submit proof of English Language proficiency. Students who present test scores that do not meet minimum English language requirements for direct admission to an academic program may be considered for conditional admission. Students with three-year Bachelor’s degrees from Indian institutions with a NAAC “A” rating in B.Com. and B.B.A. may apply to the MBA program. Evidence of professional awards and certifications is highly recommended, but not required.