Graduate Certificate in Digital Marketing (24 Credits)

The Digital Marketing Certificate will provide essential work-ready creative, research, and communication skills necessary in the digital advertising, content creation, and marketing strategy fields. At the completion of this certificate, students will understand essential digital technologies related to marketing and advertising activities, including application skills related to Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay-per-click (PPC), and data collection and analytics. Our Digital Marketing Certificates will arm you with essential creative, research and communication knowledge you can start using immediately in your career. These are the skills you need to thrive in the fast-moving fields of advertising, content creation, technology and marketing strategy. There are no required prerequisites, so you can apply now and start next quarter. Graduate Certificate (6 courses, 24 credit hours) The graduate certificate builds on the core digital marketing knowledge developed in the specialized certificate, growing your skills in mobile-specific applications, search and advertising, and location-based services that are critical for today’s marketers. You'll also work toward certification in essential tools of the trade: Google Analytics and Google AdWords. You’ll take two required courses: MKTG 4825 Mobile Marketing MKTG 4835 Search Engine Marketing: Google Analytics & Google Ads You’ll also chose four additional courses from this list: MKTG 4570 Digital Strategies MKTG 4805 Foundations of Digital Marketing MKTG 4820 Brand Management MKTG 4815 Social Media Marketing MKTG 4845 Tech in Marketing: Design Tools and Digital Foundations.

Bachelors degree: All graduate applicants must hold an earned baccalaureate from a regionally accredited college or university or the recognized equivalent from an international institution.University GPA requirement: The minimum grade point average for admission consideration for graduate study at the University of Denver must meet one of the following criteria:A cumulative 2.5 on a 4.0 scale for the baccalaureate degree.A cumulative 2.5 on a 4.0 scale for the last 60 semester credits or 90 quarter credits (approximately two years of work) for the baccalaureate degree.An earned master’s degree or higher from a regionally accredited institution or the recognized equivalent from an international institution supersedes the minimum GPA requirement for the baccalaureate.A cumulative GPA of 3.0 on a 4.0 scale for all graduate coursework completed for applicants who have not earned a master’s degree or higher.