BA (Hons) Digital Marketing and Strategy with a Year in Industry

Our Digital Marketing and Strategy with a Year in Industry course is driven by the need to equip you with the skills and knowledge required to navigate the digital landscape, capitalise on emerging technologies, and meet the evolving demands of current marketing roles. With the rise of the Internet, social media, and other digital platforms, having a strong online presence has become crucial for businesses. Digital marketing encompasses various strategies, such as search engine optimisation (SEO), social media marketing, content marketing, email marketing, and more.Placement Year and Study AbroadYou'll be expected to seek your own work placement, and in the first two weeks of your second year you’ll be asked to write a CV and to apply to a range of companies. Not only will this ensure that you work within your preferred field, but it'll also provide you with the essential job-hunting skills you’ll require after graduation. We'll offer our guidance and support whilst you’re identifying and negotiating placement opportunities.During this year, you’ll be supported by an industrial supervisor and a mentor from the University. You and your industrial supervisor will feedback during the placement to ensure that it's progressing well, and your UEA mentor will visit you during the year.Please note that we cannot guarantee a work placement as this decision rests with potential employers and is based on your individual choices.If you were unable to secure a work placement by the end of your second year, you'll have the option to apply to be transferred onto the three-year version of the course.EmployabilityAfter the CourseOur BA Digital Marketing and Strategy with a Year in Industry degree is the ideal stepping stone if you aspire to a career in digital marketing, market research & social media, or even to start your own marketing consultancy. You could go on to work as a marketingdigital marketing executive or manager in a large or multinational company. Alternatively, you could work as a brand manager, relationship manager, campaign or events manager. Our BA Digital Marketing & Strategy graduates can expect to leave their studies with an extensive knowledge of the very fundamentals of the industry that can enable students to develop their career in a variety of different roles.