Digital Marketing Integrated Degree Apprenticeship (BSc)

This unique, future‑focused programme will provide the tools and skills to both school-leaver apprentices and those upskilling in businesses who are seeking to nurture creative, analytical, strategic marketeers ready to lead in a fast-changing industry.
The programme responds to a critical need in the digital economy: marketers who can keep pace with rapid technological change, think critically about data and lead confidently in evolving digital environments. On successful completion of this degree programme, apprentices will be able to not only respond to digital change, but help shape it from within an organisation. Cover the full lifecycle of a digital campaign; from data analytics and user experience (UX) design to content creation, ethics and the strategic implications of emerging technologies, including AI use.Study at the first Russell Group university to offer a programme of this kind, blending practical skills and insights from digital marketing experts with research-led teaching.Build your network with industry experts and faculty specialists, via research‑led teaching, live workplace learning, workshops and professional accreditation opportunities with the Chartered Institute of Marketing (CIM).Apply in-depth knowledge gained from the course to build your own digital marketing campaign with an emphasis on professional practice.Graduate with a Level 6 Digital Marketer Degree Apprenticeship and a BSc (Hons) Digital Marketing.

The Digital Marketing programme has two entry routes:

1. Application through A-Levels: Grades BBB or equivalent Level 3 qualification (see below), or:
2. Application through experience: Before acceptance to the programme, applicants will be required to demonstrate relevant work experience in digital marketing, communications or cognate industries.

Applicants will also require a Maths GCSE qualification (Grade 4/C). Applicants offering A Levels must achieve BBB. Applicants offering the International Baccalaureate (IB) must achieve 30 points, including grades 5, 5, and 5 in three Higher Level subjects. Applicants offering a BTEC qualification must achieve DDM. Applicants offering a T-Level must achieve Merit. Applicants eligible for contextual offers may be considered with grades of BCC.