Digital Media and Content Creation with foundation year - BA (Hons)

In December 2024, the University of Bolton was granted permission by the Office for Students (OfS) to change its name to the University of Greater Manchester with immediate effect. While we work to update our systems, you may see both names used in the information we provide. The University of Greater Manchester's BA (Hons) Digital Media and Content Creation with foundation year course aims to prepare innovative and agile content creators for a career at the forefront of the vibrant and growing digital media and creative economy. We'll support you in building your understanding and skills in media production, graphic design, photography, and digital storytelling so that you can develop engaging digital content for a range of platforms now and in the future. The way we consume media is changing. Traditional broadcasters and production companies are evolving as audiences flock to new platforms, including social media. Businesses look to use innovative digital content in their marketing and communications to entice consumers to interact with products and services in new ways. Digital media professionals who can creatively engage audiences in online and digital spaces are in demand. Our BA (Hons) Digital Media and Content Creation with foundation year course is a dynamic, forward-thinking degree designed to prepare you for employment in the rapidly evolving digital and creative economy. The foundation year allows you to discover and strengthen research, design, practical and communication skills that are essential for success as you study Digital Media and Content Creation. You'll explore an array of core techniques relating to the creative arts industries, including drawing, painting, sculpting, and finishing techniques, investigating both traditional and digital technologies. The foundation year also aims to build your confidence in academic skills such as literature searching, academic referencing and written and oral communication techniques. Throughout this degree, we aim to future-proof your career in this exciting sector. We offer you up-to-date knowledge for today's creative industries, as well as lifelong learning skills that will help you stay abreast of innovations and new technologies moving forward. Our expert team will guide you as you develop a secure grounding in media production, web and mobile media design, graphic design, pre and post-production, photography and copywriting. We'll encourage you to develop critical thinking skills and explore trend forecasting, branding and data analytics. Live briefs, guest lectures, and specialist modules will help you gain experience in a range of creative technologies and develop the essential digital skills you'll need to create innovative and engaging digital media. Our goal is to equip you to design and produce digital content for a wide range of settings and to develop your own exciting and innovative work. We'll also help you gain transferable skills such as resilience, adaptability, and teamwork that are highly attractive to employers. This practical, industry-focused, and design-led degree focuses on designing, writing, filming, editing and publishing digital media. Our expert team will combine concepts, techniques and knowledge from the fields of digital media, film and TV production, photography, graphic design, web design and visual effects, helping you build the relevant skills to design and realise in-demand and innovative digital media and content creation.