Master of Business Administration - Hospitality and Tourism Management

HTM Marketing Strategy: Analysis and application of marketing foundations through integration of marketing variables with real-world situations and in-depth analysis of strategic marketing issues.Managing Service Quality: A holistic and interdisciplinary approach is used to explore the principles of service management. The course will enhance participants understanding of what constitutes quality, the nature of service, and strategies for improving it.Revenue Management: This course discusses revenue maximization strategies and tactics that improve the profitability of businesses that work in fixed capacity environments, face time-varied demand, their product is homogeneous and their cost structure reflects a high proportion of fixed and a low proportion of variable cost itemThe Lang MBA will enhance your business acumen while inspiring you to become a responsible and ethical leader. The program is designed to fit around your full-time work schedule, while still providing a fulfilling and challenging academic experience. You master key business functions including operations, communications and finance, helping you build a solid base of knowledge and expertise, while gaining critical skills needed in todays rapidly changing business world.

Minimum Degree: Normally, the minimum requirement for admission to a master's program is successful completion of an undergraduate degree/ baccalaureate, in an honours program or the equivalent, from a recognized university. Minimum Admisson Average: 70% (B-) average is required in the last two years of full-time equivalent study. Calculating Admission Average: North American Degrees; A four-year undergraduate degree from a recognized institution. Typically, the last 20 one-semester courses consist of 10 Credits/60 Units/60 Hours For in-progress degrees, the total number of credits with grades that are used may be lower. E.g. 8 Credits/48 Units/48 Hours may have grades while 2 Credits/12 Units/12 Hours will be in progress. International Degrees; Country-specific degree equivalent to Guelph's four-year undergraduate degree from a recognized institution. Typically, the last 4 full-time semesters (or 6 full-time semesters for full-year education systems) equivalent credits.