Digital Marketing and Advertising with Foundation Year - BA (Hons)

The programme is designed to attract students who are passionate about pursuing specialist careers in Marketing, Advertising, and Digital Marketing. The core purpose of the programme is to enhance the employability of graduates through a combination of academic rigor, practical application, and creative innovation. It is underpinned by the teaching, research, and extensive industry links of the Marketing group and enriched by opportunities to work on live industry projects. The programme emphasises both a deep academic understanding and the practical application of marketing, preparing graduates to thrive in a fast-evolving global markThis programme blends the creativity of advertising with the precision of digital marketing, preparing students for careers in integrated marketing communications, whether working for creative agencies or in-house marketing teams. The course is designed to equip students with both strategic planning and practical skills to meet the demands of a rapidly evolving industry. Students will also have the opportunity to graduate with professional certifications from the Digital Marketing Institute (DMI), ensuring they are industry-ready and equipped with qualifications that are highly valued by employers. This programme blends the creativity of advertising with the precision of digital marketing, preparing students for careers in integrated marketing communications, whether working for creative agencies or in-house marketing teams. The course is designed to equip students with both strategic planning and practical skills to meet the demands of a rapidly evolving industry.