MSc Marketing Management

Our MSc in Marketing Management course has a unique business-oriented curriculum that will help sharpen your managerial skills and improve planning and scheduling. As well as this, you’ll get into the depths of analytics and data handling as well as learn ethical marketing skills.These skills will give you an understanding of the role of a marketing manager in an international business landscape.This course combines both the theory behind marketing with practical applications and real-world insights to help you become a strategic and dynamic marketing professional.Delve into the realms of market research, strategic marketing, brand management, consumer psychology, and international marketing through a range of modules.You'll study areas such as contemporary global marketing practice, marketing analytics, interactive integrated marketing communications, and buyer behaviour and ethics – all designed to help you become a strategic marketer.The programme places a strong emphasis on the core managerial, analytical, and planning abilities in marketing. The course also focuses on collaborative learning, and you’ll engage in Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates.These are designed for you to effectively collaborate with colleagues and clients in future roles. You’ll also benefit from first-hand insights shared by guest speakers with extensive senior leadership experience.

When it comes to applying for this Postgraduate Taught degree, you'll need an Undergraduate degree (or equivalent). For this course, you'll need a 2:2 in any bachelors degree. The programme is designed for graduates from any discipline with a strong interest in the foundations of this subject. If you’re an undergraduate student at Hull, you’re guaranteed a fast-track route to this postgraduate degree, as long as you meet the entry requirements. In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group if application volumes suggest that this blend cannot be achieved. Additional entry requirements for this course The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies.