PhD Marketing

Join our PhD in Marketing at the Hull University Business School and use advanced research tools to find the answers to complex business and marketing problems facing the world today. The Hull University Business School provides an inspirational environment for researchers on PhD pathways. Our dynamic team of research-oriented academics have expertise in a number of key areas within marketing including: electronic and mobile marketing; social media; services marketing including service evaluation; ethical, social, non-profit and political marketing; SMEs and business to business (B2B) marketing; brand management and internal branding; corporate social responsibility; relationship marketing; advertising and social media. Our PhD requires a student to complete the equivalent of 540 credits of research, including both research specialist modules and research thesis preparation. You'll be closely supported and given opportunities to travel and attend conferences, and on campus facilities are excellent. PhD candidates have exclusive access to the Postgraduate Lounge in the Brynmor Jones Library, and all our postgraduate students can make use of facilities in the University's Graduate School. The Business School, meanwhile, has a dedicated work room with cutting-edge facilities. Our dynamic team of research-oriented individuals have expertise in a number of key areas within marketing. With a strong focus on applied research that impacts both academic and practitioner areas, our guiding vision is to conduct research that advances knowledge and thinking in the marketing discipline. Key themes within the Marketing research group include; Electronic and mobile marketing, and social media Services marketing including service evaluation Ethical, social, non-profit and political marketing SMEs and B2B marketing Brand management and internal branding Corporate social responsibility Relationship marketing Advertising & social media.

You should normally have, or expect to obtain, at least a 2:1 Honours degree, or international equivalent, in a related discipline appropriate to your intended research.