BSc (Hons) International Business and Marketing

This course combines the core concepts and practices of international business with a specialisation in marketing. Accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Export and International Trade, this course will help you stand out in a graduate job market and gain a head start for your career. You’ll explore important topics including internationalisation, organisational behaviour and the challenges of managing across cultures, while developing the analytical and interpersonal skills needed to manage complex organisations across borders. This course will also provide a practical understanding of the principles of marketing and marketing strategy, as well as consumer behaviour and international marketing.

A-level: AAA. GCSE: 5 GCSEs at grade C/4 or higher including Mathematics grade B/5 and English Language grade B/6 or equivalent, or an appropriate English language qualification.* If you have a B/6 in GCSE English Literature we will accept a Grade B/5 or C/4 in GCSE English Language. Alternative qualification: Access to HE Diploma – The Access to Higher Education Diploma is assessed on a case-by-case basis upon receipt of the application. We can consider this qualification from UK applicants only, who must complete a Business-related diploma of 60 credits to include 45 credits at Level 3. A minimum of 30 Level 3 credits must be awarded at Distinction and 15 at Merit. Applicants are expected to meet the GCSE Mathematics and English Language minimum requirements for their chosen degree programme. BTEC – We will accept the RQF BTEC National Extended Diploma in Business with Distinction Distinction Distinction (an academic A Level is not required). Cambridge Pre-U – D3, D3, M2 or D2, M1, M1. Please note that this requirement excludes the Cambridge Pre-U Certificate in Global Perspectives and Independent Research. We also consider applicants who offer a combination of Pre-U and A-Level qualifications. International Baccalaureate – For degrees requiring AAA at A-level: 35 points overall with 17 points from Higher Level subjects. Plus 5 in Standard Level Mathematics courses or 4 in Higher Level Mathematics courses, and 6 in Standard Level English A or Higher Level English B, or 5 in Higher Level English A. For those applicants who meet our Maths or English requirements through another qualification, these minimum points for Maths or English in the IB Diploma do not apply. Irish Leaving Certificate (higher Level) – Applicants must achieve 6 H2 grades in the Irish Leaving Certificate (Higher Level). Mathematics and English Language will be accepted at Ordinary level in lieu of GCSEs. A grade of O3 is required for GCSE B/5 (Mathematics) or GCSE B/6 (English). Scottish Highers / Advanced Highers – Scottish Highers and Scottish Advanced Highers are acceptable for entry onto our degree programmes in the following combinations: six Highers at AAAAAA or one Advanced Higher at A with five Highers at AAABB, or two Advanced Highers at AA with five Highers AABBB. We will also accept three Advanced Highers at AAA. National 5 Mathematics and English are acceptable in lieu of GCSE requirements on a grade for grade basis. T-Levels – Applicants declaring a T Level are assessed on a case-by-case basis upon receipt of the application. We can only consider these subjects; Accounting, Finance, Marketing, Management and Administration, Digital Data Analytics, Digital Software Development, or Digital Support and Security. An overall Distinction with grade A in the Core Component must be achieved. Welsh Baccalaureate – The WJEC Level 3 Advanced Skills Baccalaureate Wales is acceptable in place of an A level. Applicants must achieve a grade A alongside AA at A level (excluding Extended Project (EPQ), General Studies and Critical Thinking).