Bachelor of Science in Advertising

Today's agencies and brands are looking for strategists who take risks, think differently, and solve problems. They seek creatives who can generate ideas and collaborate with others to bring them to life. They need empaths who can guide brands to be authentic, courageous, and dedicated to social good. By building these skills and the confidence to apply them, individuals can thrive in an accredited advertising program.With the innovative creative strategist model as a guide, students will follow their curiosity, embrace creativity, cultivate strategy, and deliver campaigns that inspire action. They will develop core skills in design thinking, media planning, and brand management—and build a portfolio to demonstrate their abilities. Students will also have the opportunity to meet advertising's top minds through agency networking trips and class visits with industry leaders. Additionally, they will join a creative community that will challenge and support them at every step.