Master of Science in Management [Thesis] - Marketing and Behavioural Science

The MSc in Management program is designed to train experts in evidence-based management by developing their applied research knowledge and skills in one of the following areas of concentration: Innovation Management, Entrepreneurship, Finance, Accounting, Organizational Behaviour & Human Resources (OBHR), Business Analytics and Marketing & Behavioral Science.Students must choose their particular area of concentration prior to admission into the program. The concentration will appear on the conferred degree of students who complete all of their concentration’s course requirements and whose thesis or research project topic aligns with that concentration.Our students are fully immersed in a learning experience that goes beyond the classroom and takes them out into the practical world, where they benefit from working with partners to make a real impact in their world. This exposure prepares our students to become a new generation of leaders ready to apply their learning to the world around them. Our faculty devotes themselves to conducting leading-edge research that produces the insights and ideas that we use to shape our unique curriculum.Apply research to understand how behaviour affects people’s green consumption (e.g., recycling and reusing), health (e.g., choosing food, exercise), happiness (e.g., spending time versus spending money) and wealth (e.g., shopping, saving, investing, donating). This concentration focuses on understanding, predicting and changing people’s behaviour. Gain the knowledge and technical skills you need to design, implement, analyze and interpret the outcomes of behaviour-changing interventions. Develop practical skills in methodologies such as experimental design and analysis, and in sophisticated statistical approaches such as predictive analytics. These skills will prepare you for behavioural research and management positions in many private and public organizations.

Applicants who have a four-year undergraduate (honours) degree in a variety of disciplines, such as (but not limited to) management, science, engineering, social sciences, health sciences, law, and the arts are eligible for admission to the MSc in Management program. Some of the program’s concentrations have specific educational background requirements. For concentrations that do not, the suitability of each applicant’s educational background is evaluated by the admission committee on a case-by-case basis.To be considered, applicants must have at least a 75 per cent (B+) cumulative grade point average (CGPA), calculated in accordance with graduate studies guidelines. Students lacking academic background in management may be required to complete prerequisite coursework as a condition of admission. The specific requirements of the qualifying program will be determined by the admissions committee based on the academic and professional profile of the applicant.Applicants to the program must have achieved at least a 50th percentile score on either the GMAT (General Management Admission Test) or GRE (Graduate Record Examinations), and submit at least two letters of recommendation and a statement of research interest of between 800-1000 words. The research statement is a letter of intent stating the applicant’s motivation for studying in the MSc in Management program, their commitment to conducting research, and outlining their preferred areas of research interest. Applicants should indicate whether or not they wish to complete one of the two concentrations and they are encouraged to identify a possible research supervisor as part of the application process.Applicants who have successfully completed compulsory units or their equivalents prior to admission will be granted an exemption, that is, they will be permitted, on the advice of their supervisor, to replace those units with elective units in the program. To be eligible for exemption, the units must have been completed with a grade of 70 per cent (B) or better no more than five years prior to admission to the MSc. The maximum number of units for which an exemption can be granted is six. No exemption will be given for the course MGT 5300. The general regulations in effect for graduate studies, section B 2.7, apply for transfer of units.Students are normally admitted to the program on a full-time basis and are required to enroll full-time. Applicants applying to be admitted on a part-time basis may be considered, provided they have demonstrated a clear commitment and plan for completing their degree requirements in a timely way.