Bachelor of Business Administration in General Business Studies

You will take classes in a variety of areas and become well versed in all elements of business including: organizational behaviour, operations management, communications and the development and implementation of organizational strategies. Prepare for a successful career in management by sharpening your specific skills with courses in marketing, finance, accounting, entrepreneurship, and human resource management.As a general business studies major you will take five business courses beyond the core requirements of the Hill Bachelor of Business Administration degree.Course options include marketing, finance, accounting, entrepreneurship, international business and human resource management. In this major you have the flexibility to take courses in areas that are of interest to you. For example, in International Trade Management, you’ll learn the fundamentals of managing international trade with topics such as export management, international business planning, managing strategic alliances, supply chain management in an international context, and managing the logistics of international trade. In Management of Promotion, you’ll explore the art of designing a strategic communications plan that brings together all the parts of the promotional mix: from advertising, public relations, and digital media, to word-of-mouth, direct marketing, and sales promotion.