Bachelor of Science in Business Administration - Marketing (Marketing Management)

The Marketing Management concentration offers a holistic view of the marketing function, with special focus on consumer analysis, value creation and delivery, marketing segmentation, and marketing strategy development and execution, within the context of changing and competitive business environments. The Marketing Management concentration prepares students for career in sales, advertising and marketing communication, retailing, supply chain management, market research and related areas. It is good preparation for positions in health care marketing, sports marketing, tourism and hospitality, non-profit marketing, financial services marketing and a host of other growth industries.

Academic records detailing course work completed in secondary schools with a minimum cumulative grade point average of 2.5 as calculated by the Office of International Admissions and Student Programs. Academic Records Details Academic records for all secondary and/or postsecondary attempts must be submitted Students must have the equivalent of a US 4 year bachelor degree to be eligible for review Unofficial or official copies will be accepted for admission Unofficial: Any applicant who submits unofficial documents for admission must submit official copies no later than the student's first semester check-in and orientation. Failure to do so may result in revocation of admissions and cancellation of the immigration document issued by the University. Official: Each record must bear the original stamp/seal and signature of a government or school official (e.g., registrar or dean). Notarized copies will not be accepted. All records must be mailed to the University of South Alabama's Office of International Admissions and Student Programs from each institution you have attended. Academic records should list the subjects studied by year; the number of weekly lecture and laboratory hours in each attempt at every subject; grades, marks, or percentages earned in year-end examinations; and copies of diplomas, titles, degrees, or certificates. Consolidated mark sheets are not accepted. Academic records not in English must be accompanied by a certified translation. If applicant is dual enrolled, college, university or professional institutions are required as well For transfer applicants with more than 30 transfer credit hours, only postsecondary records are required For transfer applicants with fewer than 30 transfer credit hours, both secondary and postsecondary records are required