Luxury Brand Management - BA (Hons)

Combining theory and practice, this Luxury Brand Management course gives you a broad understanding of the global luxury industry. You’ll study how brands operate across fashion, beauty, hospitality, property and lifestyle, and how luxury is changing in response to new consumer expectations.
This is a dynamic, industry-led course designed to prepare you for a successful career in luxury. You’ll develop the skills to think creatively, act strategically and understand the cultural, ethical and commercial forces that shape luxury today.

On this course, you’ll explore the history of luxury and how it continues to evolve. You’ll study:
luxury brand strategy and consumer behaviour in high-value marketsstrategic luxury marketing, service management, technology and innovationsustainability and ethical issues in luxurydigital transformation and sensory brandingsecond-hand, upcycled and resale markets, alongside traditional values of craft, quality and longevitythe future of luxury experience designYou'll benefit from access to facilities such as computer-aided design (CAD) suites and other digital resources, balancing critical thinking with creative development.
Throughout your studies, you’ll be taught by experienced academics and industry professionals, including the programme’s author and Professor of Luxury Marketing. Guest lectures, workshops and mentoring from industry leaders will give you valuable real-world insight. You'll also have the