Luxury Brand Management MA

Through this MA Luxury Brand Management course, you’ll get an introduction to the luxury industry and develop specialist skills and expertise.This course covers key principles and practices within a luxury context, including:business strategythe consumption of luxurymarketing principlesprofessional and leadership skillsThroughout the academic year, you’ll have the opportunity to visit key luxury brands for private talks. You’ll additionally get to work on a consultancy project with a real luxury brand to gain experience working on live issues and briefs.You’ll explore the design and creative agendas of luxury brands and critique the meaning behind the signs and symbols of luxury. Studying this degree will also build your knowledge of:contemporary issues in the luxury sectorluxury as an evolving ideastrategic luxury marketing and managementthe history of luxuryIn addition, you’ll learn how to apply a range of research methods to your field and use a variety of digital tools.A master's in luxury brand management opens a variety of career pathways associated with luxury and marketing. With the practical experience and industry knowledge gained from this course, you’ll be in a strong position to develop your career when you graduate.