Master of Science in Communication Data Science

You will acquire a data-native mindset and a unique skill set that prepares you for a career spanning communication, content strategy and data analytics.

In a rapidly changing world where gathering, interpreting and analyzing data is increasingly essential, modern organizations are seeking professionals who can leverage both data and theory to shape their communication strategies. This first-of-its-kind degree program is situated in one of the world’s premiere hubs for the technology and media industries. Offered jointly by USC Annenberg and the USC Viterbi School of Engineering, the program blends advanced courses on media, marketing, and the human and social aspects of communication with foundational computer programming courses and advanced courses on data science, machine learning, data visualization, human-computer interaction, data stewardship, and AI ethics.

The data-native mindset you will acquire in this STEM-designated degree program will equip you to lead diverse, interdisciplinary project teams in delivering solutions to a broad range of stakeholders.

Applicants to the Master of Science program in Communication Data Science must have a bachelor’s degree or be in the process of completing a bachelor's degree. Most applicants have degrees in engineering or closely related fields, such as Computer Science, Economics, Hard Science, and Mathematics.