Business Analysis and Technology & Marketing - BA (Hons)

Study with us • Marketing is ranked 1st in Scotland (Complete University Guide 2026) • develop skills for a variety of marketing and management careers • gain an understanding of the impact on organisations of developments and issues in business technology • extend your skills through practical case studies with a range of organisations Why this course • Business analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business. • Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues. • This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction. • Winners of CIM's The Pitch (2018, 2019, 2020, 2022 & 2024) with students recognised as ‘Marketers of The Future'                                                                                                                                                               • Develop skills which are highly valued by graduate recruiters through our innovative Management Development Programme