MA Fashion Photography

Since its inception as a democratic medium for the masses, photography has continued to evolve in format and application, shifting technical and intellectual paradigms. New ways of practicing, encountering and disseminating build on established methods to extend the possibilities, opportunities and reach of photography, making it ever more accessible and omni-present.Fashion photography is a term of reference for a practice of photography that takes fashion as the material for the camera. Fashion is equally complex and expansive in contemporary times, informed and challenged by social, cultural, economic, and other factors that cannot be ignored much like photography, and undergoing similar revisions and reinventions. In this way, there are many real and notional interplays between photography and fashion that begin with ‘image’, and venture much further into the superposition of other parallel, sophisticated and entangled states for consideration as fashion photography. An initial disaggregation from fashion photography of fashion and photography as discreet disciplines that are conceivably all-encompassing, avoids any subsequent reductive effect in fashion photography. It is this ontology that provides the discourse to a post-graduate benchmark and distinctive ethos for the MA Fashion Photography.