Business and Marketing - BA (Hons)

Learn the fundamentals of business by getting involved with real-world marketing projects and developing your own marketing strategies. You’ll understand how finance influences business decisions and develop your skills in professional communication, networking and problem-solving.   In your second and third year, you’ll get the chance to shape the course around your interests and career goals through a range of optional modules. You could explore creative digital and social media marketing, or you might lean towards analytics and business strategies.  Why study at Worcester  With support from our placement team, you could access paid internships alongside your course and have help in preparing for interviews and making successful applications.   You’ll have access to study abroad opportunities where you can experience how businesses internationally approach marketing.   With small class sizes you’ll become part of the Worcester Business School community, benefitting from regular feedback from your lecturers, opportunities to work with students across the Business school and networking with local businesses through events organised by the school across the year.   Where could this take me  The course will equip you with both theoretical and practical knowledge for developing successful marketing campaigns, and opportunities to work with local businesses and network with professionals.   After completing the course, you could go onto to work as a:   Social media content creator  Project manager  Market researcher  Digital strategist  Marketing executive