B.A. in Business Administration, Marketing

A diverse and flexible field, marketing professionals monitor and investigate the changing needs of commerce and promotion, as well as create products and services designed to meet those needs. Marketers monitor and investigate the changing needs of commerce and promotion and create products and services designed to meet those needs. Marketing involves sales, advertising, promotion, retail management, marketing research, pricing, physical distribution, new product introduction, branding, international business, and e-commerce. Virtually all businesses and organizations, as well as government agencies, have marketing needs.