B.A. in Strategic Communication, Advertising

Learn marketing strategies and evaluation techniques, explore a variety of media formats, and hone your creative skills to promote goods and services in ways that appeal to consumers. Practical experience and internships with real clients built into the program help you gain experience and apply your knowledge Award-winning, experienced faculty and advisors to guide you Murrow Symposium brings industry experts and speakers to campus annually, providing workshops and networking opportunities Murrow Center for Student Success Career Ready program offers career advising and preparation servicesStrong alumni network provides career coaching and mentoring to current students and graduatesCrimson Creative, a student-run firm where you can work with real clients to develop advertising and public relations campaignsParticipate in the National Student Advertising Competition, where your team will develop an advertising campaign for a nationally renowned brand and present it at an annual eventMurrow Spring Break, an annual trip to Los Angeles or New York City to visit leading strategic communication agencies and network with industry giants and Murrow alumni.