Digital Marketing Undergraduate Certificate Online

Develop in-demand content creation skills with the online Digital Marketing Certificate program
Discover what drives successful web-based campaigns that connect with the right audience through the Digital Marketing Undergraduate Certificate program from William Paterson University. This 100 percent online, four-course program covers search engine optimization, pay-per-click advertising, social media, email, mobile, and content marketing. Learn to assess which approaches work best in different contexts and address ethical considerations around consumer privacy, data use, and responsible practices.
All Digital Marketing Certificate courses can be applied toward earning a full WP degree or additional certificate, and with 94.5% of our business alumni employed, continuing their education, or pursuing meaningful career opportunities, this online program is an efficient pathway into one of today's fastest-growing career paths. This online certificate for digital marketing will teach students to:
Analyze online marketing strategies and evaluate their effectiveness across different contextsApply and defend the use of key digital marketing strategies including search engine optimization, pay-per-click advertising, social media, email, content, and mobile marketing

The requirements include:

• Online application
• Transcripts from all colleges and universities previously attended
• No GPA threshold

You must meet the following requirements for admission to this certificate online program:

• Official transcripts from each college attended or high school transcript if no prior college experience.