Marketing, BSB

The marketing program gives students a thorough grounding in the concepts and techniques needed to make marketing decisions in any organization. In addition to a survey course in principles of marketing, marketing majors study consumer behavior, international marketing, marketing analysis, and marketing strategy. They must also participate in major marketing projects at the senior level. Marketing careers are far-reaching, touching on all components of the marketing mix-product, promotion, pricing, and channels of distribution. In turn, each of these areas offers dozens of specific job opportunities. For example, the promotional area includes careers in advertising, public relations, personal selling, and merchandising. Moreover, a single area, such as advertising, can offer more than two dozen special career orientations. There are rewarding career opportunities in virtually all fields of endeavor. Other major employment tracks include retailing, marketing research, product management, personal selling, and strategic planning.