Post-Graduate Certificate in Public Relations

Gain the public relations expertise you need to broadcast your brand message to the right audience, at the right time, using traditional and digital media. In the part-time Post-Graduate Certificate in Public Relations, you’ll sharpen your understanding of public relations fundamentals and strategy, marketing principles, digital storytelling, and many more vital areas so you can effectively connect with your audience. This program will allow you to:

Plan, initiate and complete a communications plan
Develop strategic thinking and a digitally-focused approach to succeed in today’s marketplace
Create content across different channels (print, video, digital, visual, etc.) to engage targeted audiences
Handle and respond to incidents, issues and crises that can negatively impact an organization
Make data-driven decisions using analytics and measurement
Apply ethics and industry codes of professional standards to public relations

Term Starts: Fall and Winter
Program Length: 8 months

Applicants must have: minimum of a baccalaureate degree with a minimum of a 60% average (C) or a 3-year Canadian College Diploma with minimum ‘B’ or 70% average

LANGUAGE PROFICIENCY

IELTS (Academic only) - 6.0
TOEFL Paper - 550
TOEFL Computer - 213
TOEFL Internet: 79-80
TOEIC - 670 (Listening and Reading)290 (Speaking and Writing)
Cambridge ESOL: First (FCE) – Grade B (scale 173 – 175)First (FCE) – Grade C (scale 169 – 172)
YUELI AP Level - 7
DY Program (Destination York) - Successfully Completed
PTE - 58
Duolingo - 104