Associate in Applied Science in Marketing

Every great product, service, or idea needs effective strategy, communication, and implementation to capture attention, build desire, and prompt consumers to act. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing strategies such as social media, branding, marketing research, and new product development. In the Marketing program at Berkeley College, you’ll learn to generate creative solutions to marketing problems through integrated communications, using tools in the “promotional toolbox,” such as advertising, public relations, sales promotion, and personal selling. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent oral and written communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing. The program covers: Market and consumer research Strategic positioning Creative development and execution Brand management and new product development Media planning and execution across all current traditional and digital media

Official secondary or post-secondary transcripts and proof of graduation (with certified English translations).