Marketing and Strategy PhD

Marketing and Strategy is a research area within which you can focus your studies as part of our Business Studies PhD programme. The Marketing and Strategy Section at Cardiff Business School undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels. The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields. The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations. The PhD programme will prepare you either for a career as a leading academic scholar or to excel in business practitioning or senior public policy decision making.

Entry requirements for the 3-year full-time PhD Programme A specialist Master-level degree in Business, Management, Social Sciences or related subjects, from an internationally renowned University of comparable or higher standing than Cardiff Business School. A minimum of 60% grades for a UK master’s degree, or the equivalent grading for international degrees. Evidence of previous research training, including attending research-focused taught modules and submitting a research-based Master's dissertation. As part of your application process, you will have to submit a research proposal demonstrating the intellectual ability to identify viable research questions and the potential to develop a valuable contribution to knowledge in your elected area. Entry requirements for the 4-year structure (training and PhD) A Master's degree from a UK or international university falling short of the minimum criteria for direct entry to the Programme. For example: marks between 50% and 60%, and/or insufficient evidence of robust research training, and/or degree from a University without a strong international status An upper second-class honours degree (2:1 in the UK or equivalent) in Business, Management, Social Sciences and related subjects, from an internationally renowned University. As part of your application process, you will have to submit a research proposal demonstrating the intellectual ability to identify viable research questions and the potential to develop a valuable contribution to knowledge in your elected area.