Bachelor of Science in Business Administration - Marketing Management

The marketing curriculum provides background for careers in sales, advertising, marketing management, research, analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution, and development, and communication in order to develop marketing strategies and policies.

The business administration major requires a single specialization of at least 24 credits. Occasionally a student requests a second specialization. To be eligible for a second specialization, a minimum of 20 unique credits must be completed. Unique in this sense means the credits have not been used as part of any other business administration specialization. Students cannot double specialize in general business and another business administration specialization.

CWU requires an original, official transcript that shows a complete list of courses taken, grades received, and the number of credits awarded. The transcript should show the date of graduation (if you completed your studies) and any certificates, diplomas, or degrees received. Please note, for some countries, CWU may also need the official certificates and or diplomas of degrees received. Application processes vary depending on cumulative GPA as outlined below: Applicants with a 3.00 cumulative GPA or higher who have satisfied the State of Washington CADR requirements will be automatically admitted regardless of ACT or SAT scores. Applicants must still submit ACT or SAT test scores for placement in English and Math courses at CWU. A personal statement is not required. Applicants with a 2.50-2.99 cumulative GPA who have satisfied the CADR and have a composite ACT score of \u2265 19 or combined SAT score of \u2265 1050 (or > 550 for Math and English) will be automatically admitted. A personal statement is not required. Applicants with a 2.50-2.99 cumulative GPA who have satisfied the CADR and have a composite ACT score of < 19 or combined SAT score of < 1050 (or < 530 for Math or <560 for English) will be considered through CWU\u2019s comprehensive review process. A personal statement may is required. Applicants with a cumulative GPA of 2.00-2.49 who have satisfied the CADR will be considered through CWU\u2019s comprehensive review process. A personal statement is required. TOEFL score (525 for paper-based, 195 for computer-based, 71 for internet-based) IELTS score of 6.0