Bachelor of Business - Business and Digital Communications

Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.

Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree: Year 12 prerequisite subjectsUnits 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EALATARSenior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalentInternational Baccalaureate (IB) Diploma - 27To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English