Bachelor of Business in Marketing

Marketing is an exciting, vibrant and dynamic area impacting on all our lives. From the major global brands to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive career path, giving ambitious individuals an opportunity to face up to the challenge posed by an increasingly competitive marketplace. The Bachelor of Business in Marketing aims to develop student understanding of current marketing principles in both business and non-profit contexts, together with their applications in marketing practice. This course is designed to meet the needs of tomorrow's marketing professional and the range of skills fostered will enable students to take advantage of opportunities to progress in a career in marketing management or a range of sub-disciplines such as marketing research or customer service.

Leaving CertificateUnder the new Common Points Scale for Leaving Certificate 2019 applicants must obtain a minimum of 5O6/H7, including a language. Some degree programmes will also require a minimum of O6/H7 in Maths. Please see individual course entry requirements for further detailsA-LevelsApplicants must obtain four GCSE passes at grade C to include Maths and English plus one pass at A-level.FETAC/QQI Award ApplicantsMinimum entry requirements for graduates of FETAC/QQI Level 5 awards is a full FETAC/QQI Award. A full FETAC/QQI Award normally contains 8 modules. A record of achievement does not meet these minimum entry standards. Further details can be obtained from the Admissions Office.Mature ApplicantsIf you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student.