BBS Marketing (MKT)

If you want to develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context, then this is the degree for you.You will learn how to work with a wide range of existing and emerging marketing tools and channels, including digital and social media marketing, influencer marketing, and how AI and metaverse applications play a role in modern marketing.This degree also helps you to understand, where, when, and how to spend your marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing interacts with the operations and strategy of a firm as a whole. Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local experts in different Marketing topic areas, such as online retailing, digital marketing, marketing in small and medium sized enterprises, and consumer behaviour. They bring profound insights into the practicality and complexity of the Marketing subject. Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can focus your degree according to your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies.Additionally, you can avail of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability), an opportunity which provides you with practical business work experience that can enhance your employability following graduation, or complete a study year abroad, gaining insights into another culture.