BA in Corporate Communication

As an undergraduate in the Department of Communication & Rhetorical Studies’ corporate communication program, you will develop competencies in public relations, marketing communication, event planning, employee and community relations, communication management and conflict negotiation. On Duquesne’s liberal arts foundation, you’ll build skills in management communication to go on one day to support effective, responsible and sustainable organizations and institutions. You’ll focus on developing skills in communication strategies, interpersonal communication and public relations within the context of the corporate world, covering topics such as organizational communication, crisis communication, stakeholder management, branding and identity, media relations and reputation management. Also included will be courses on business ethics, corporate social responsibility and leadership communication, all essential in building and maintaining a positive corporate image. Corporate communication majors pursue careers in not-for-profit and for-profit organizations that require strategic communication leadership to connect these organizations to their internal and external publics.