Creative Advertising MA

In the wake of artificial intelligence, automation and machine-made decisions, creativity and intuition have never been more important. On this innovative master's course, you’ll enter an intensive studio replicating a professional advertising agency, where you’ll develop a strategic and conscious practice ready for the rapidly changing advertising and media environment. With a sharp focus on the impact of developments in AI and big tech, you’ll learn the tools and principles essential to any creative advertising role – from powerful copywriting and art direction to technical multimedia finesse. Working individually and collaboratively in teams, you’ll take on briefs provided by our industry partners as well as specially designed tasks enabling you to build your personal brand and professional skillset. You’ll graduate with a unique and stand-out portfolio of creative campaigns, a deep strategic understanding of the industry and the ability to devise progressive, impactful ideas for a diverse range of communications objectives.

We welcome applications from those with relevant equivalent Level 6 qualifications, or relevant equivalent experience, and a demonstrable interest in the subject. We’ll also welcome your application if you have formal or 'certified' learning (such as training courses not run by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APL), and should have been gained within the last five years, and be equivalent to the learning outcomes of our minimum entry qualifications.