Master of Business Administration (Business Analytics)

The Master of Business Administration (Business Analytics) provides a comprehensive foundation in core business principles, with a specialisation in data. In this course, industries 4.0 and 5.0 will come to life beyond the concepts.

The MBA (Business Analytics) is designed for the future, with sustainability built in. You will learn how to take advantage of technology to test and understand customer motivations, track the path to purchase, shape emerging market niches and improve an organisation’s business growth sustainably. This MBA course has industry engagement embedded, with a total of up to 36 weeks of experience available through Work Integrated Learning and industry programs. Data is probably one of the most important assets in business today, with ninety-four per cent of companies saying data and analytics are vital to their business growth strategies. (Source: 2020 Global State of Enterprise Analytics, MicroStrategy 2020) The MBA (Business Analytics) will give you advanced leadership skills combined with how to leverage big data in the business context.