Master of Marketing - Project management

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.Analyse and critique marketing theory to solve complex problems involving marketing strategies, Demonstrate analytical skills and ability to transform information to effectively manage complex marketing decisions, Transmit marketing skills, knowledge and ideas to reflect upon critical thinking for analysing complex disciplinary problemsThe prevalence of digital technologies and social media have created many exciting opportunities for marketing graduates.

PrerequisitesAdmission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.Selection criteriaTo be considered for admission to this degree you will need to meet at least one of the following criteria:completion of an Australian bachelor degree (or equivalent)ORcompletion of the Postgraduate Qualifying ProgramApplicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.