Bachelor of Design Arts - Major in Graphic and Digital Design

This Graphic Design Course brings together typography, brand identity, and visual communication with UX, UI, and interaction design in one integrated program. Each trimester builds your ability to design across print and digital platforms, equipping you to shape how audiences see, read, and engage with the world.The Graphic Design Course builds the skills to design with intention across every platform where ideas need to land: print, branding, packaging, digital, web, app interfaces, and beyond. Visual storytelling today is more powerful and more complex than ever, and this program prepares you to shape it with precision.The Graphic Design Course starts with graphic design fundamentals, covering typography, colour, layout, image-making, and brand storytelling, then expands into UX research, UI design, interaction design, and service innovation. This progression builds a dual foundation in visual communication and human-centred design. You learn not only how things look but how they work and feel for the people who use them.The Design Laboratory is the central studio environment where you apply research, technical skill, and creative thinking to real briefs within your specialisation. Each trimester opens with a combined theoretical lecture shared across all 4 disciplines, then moves into discipline-specific studio practice guided by academic mentors through lectures, tutorials, technical demonstrations, and self-directed studio time.