Create, connect, and lead. Build creative, analytical, and hands-on skills to stand out in a technology-driven world with our digital marketing degree.
Learn to be bold and create impact
Digital marketing shapes everything we see, share, and buy. From viral social campaigns and influencer strategies to data-driven advertising and global brand storytelling, you’ll learn how brands communicate, influence, and grow. On this course, you’ll explore how digital marketing really works – and how you can use it to create impact.
You’ll take a bold, critical, and creative approach to marketing in the digital age, gaining the confidence and expertise to thrive in a rapidly evolving industry. Designed with industry at its heart, this degree blends strategy, creativity, and real-world experience, so you graduate ready to hit the ground running.
As part of this digital marketing degree, you’ll:
Develop in-demand specialist digital marketing skills across communications and marketing management
Understand how organisations operate, adapt, and thrive within changing social, global, and ethical environments
Respond to emerging technologies and trends, from data and AI to new platforms and changing consumer behaviours
Tackle real-world business and societal challenges with creativity and critical thinking
Apply your learning through hands-on projects that reflect current industry practice and expectations
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Digital marketing brought to life
From day one, you’ll learn in a dynamic, business-led learning environment where theory meets practice, bringing digital marketing to life. You’ll be taught by experienced teaching staff and industry professionals who know what employers are looking for and how to help you get there.
As a student on this digital marketing course, you’ll have opportunities to:
Be mentored by marketing practitioners
Hear from guest speakers working at the cutting edge of marketing and advertising
Gain international experience through overseas study
Take an optional placement year - previous students have worked with major brands such as Universal, L’Oréal, Elle, and Apple
You won’t just learn about digital marketing – you’ll do it. Your work will reflect industry briefs, helping you build a professional portfolio and boost your employability prospects.
Gain professional recognition
This BA in digital marketing is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional body for marketers. This means your degree meets rigorous industry standards and is shaped around the skills employers value most.
By studying a CIM-accredited degree delivered in partnership with the Institute, you’ll be eligible for module exemptions, enabling you to fast-track towards a globally recognised CIM qualification after graduation. You’ll graduate with industry-recognised credibility, a competitive edge, and a clear route into your marketing career.
Why study the BA Digital Marketing degree at Leeds Beckett University
95% of students on BA (Hons) Digital Marketing were positive about the way teaching staff explain things
Secure a paid work placement through our strong local and national industry links and gain experience to boost your CV
Join the Marketing Society, who organise guest lectures, live projects, and national and international events focused on all things marketing
Work with real clients on industry briefs and showcase your work on the Marketing Leeds site to demonstrate the breadth of your marketing abilities
Study a marketing course professionally accredited by the CIM that employers recognise and trust
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