BA (Hons) Advertising and Brand Communications with placement

Whatever the brand, whatever the market and whatever the media, successful advertising brings together a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels. Put your creative abilities to the test, turning your own ideas into memorable advertising and learn how it all fits in to a greater marketing strategy designed to build brands.Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry.

104-112UCAS Tariff pointsGCE A levels - grades BCC or equivalentIB Diploma with minimum 26 points overall or 104-112 UCAS Tariff points from Higher Level. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in MathematicsIELTS 6.0, with no component below 5.5TOEFL IBT Overall score: 79 With no individual test score below:Listening: 17 Reading: 18 Speaking: 20 Writing : 17PTE Academic 61,with no less than 59 in any section