Bachelor of Arts in Hospitality, Sports, Events, and Tourism

Learn to recognize potential marketing and travel-related opportunities that correspond to special events. Sporting events are a lucrative, global business, the tourism industry is an increasingly important part of this phenomenon. Marketing brings them both together in a symbiotic relationship that helps people create memories that will last a lifetime.
The B.A. in Hospitality, Sports, Events and Tourism (HSET) program combines coursework grounded in business fundamentals with exposure to the HSET industries. The HSET sector includes a diverse array of interconnected industries, and in this program, students will learn about the various sectors and how they intersect.
Learning from world class faculty and industry professionals, students will develop a comprehensive understanding of the hospitality, sports, events and tourism industries. Through an integrated approach due to the unique commonality in skill sets in all these industries, our program provides the knowledge and skill sets you need to achieve success in this sector which accounts for well over 10% of all employment in the United States.
Through active learning, an internship experience, and professional networks, our curriculum provides students with a core of courses focused on service management and marketing, communication, data analysis, and industry perspective. To explore opportunities in the HSET sector, students are provided with co-curricular opportunities including international experiences, internships, experiential projects, guest speakers, and other field experiences.

Career Opportunities: Account Manager, Advertising Manager, eMarketing/Database Manager, Meeting Planner, Event Manager, Tourism Development Specialist, Travel Agent