MBA - Master of Business Administration - Marketing Analytics

Gain the analytical and technical skills to deliver data-generated insights Emerging technologies, advanced digital media platforms, and the rise of big data are creating new challenges and opportunities in the marketplace. Organizations need marketing professionals with the analytical, computational, and strategic thinking skills to create marketing strategies that help their products and services stand out in a crowded field. Our Marketing Analytics concentration will prepare you with the skills and experience to turn data-generated insights into strategies that attract and retain customers. Through coursework focused on integrating data into all aspects of marketing, you'll learn to use data to select digital channels, conduct research, and measure performance as you build proficiency in predictive analytics and evidence-based strategy.